FLOORPLANNER GETS POSITIVE RESPONSE AT HIGH POINT MARKET DEBUT

FLOORPLANNER GETS POSITIVE RESPONSE AT HIGH POINT MARKET DEBUT

Tech company Floorplanner said its first visit to the High Point Market this April proved to be very successful. The Floorplanner program creates 2D and 3D room layouts for retailers and interior designers in minutes.

“We had several very positive meetings during the market,” said Gert-Jan van der Wel, co-founder and CTO of Floorplanner. “The interior designers and retailers that we spoke with were very receptive, especially to our new Magic Layout option,” which can turn a flat blueprint into a 3D home layout in less than five minutes.

Floorplanner’s cloud-based render technology is powered by artificial intelligence and renders computer-generated imagery (CGI). The platform is based around a lightweight floorplan editor that runs in every browser and doesn’t need any additional downloads or plug-ins.

The program creates high resolution, photo-realistic interior stills and allows customers to drag and drop those existing images into the floorplan. They can then be viewed in black and white, color or as fully textured images from any angle using 3D, 360-degree panorama, as well as viewed in virtual reality walkthroughs.

Van der Wel said Floorplanner is designed to embed into the retailer's website and can be branded to each specific retailer or designer. Current home furnishings customers include Furnitureland South, Ethan Allen, Design Within Reach and Modani. Costs include a set-up fee and a fee for each project.

Anne is an Associate Editor at Furniture Today. She covers the evolving landscape among retailers and manufacturers in the Bedding, Technology, E-Commerce and Disruptive Retail segments.