Crypton is onto you and has got you covered in more ways than one. The company known for its ever-growing line of home performance fabrics has seriously invested in making Market a more satisfying experience for all. Their grand plan includes dogs, curling irons, and hammocks. (above: Kelli Ellis takes advantage of a past Pooch Pop-Up)
First, the dogs. Crypton’s Pooch Pop-Up is back! This time the weekend program takes place outdoors at the new Cypton Patio, located at the Center Stage lot between Showplace and IHFC. The Crypton Pooch Pop-Up is a fairly recent Market tradition. It presents an opportunity to rub noses with a North Carolina therapy dog and raise money for the non-profit Canine Companions for Independence. Every selfie posted with a pooch to social media using the hashtag #poochpopup will generate a donation from Crypton. Pooch pop-up hours are Saturday, April 6, and Sunday, April 7, from 2-4pm.
The Crypton Patio is open Saturday through Monday, 11 am - 4 pm. There are hammocks and shaded seating areas with food trucks and an organic juice bar close by. The patio space is designed to create a relaxing retreat from the busyness of Market. Let’s pray for pleasantly dry weather!
Additionally, Crypton is hosting a Beauty Lounge at Universal inside their newly refurbished Designer Lounge.. From the looks of the sign-ups it is all booked but it will definitely be fun to check out and watch Natalie Reddell, Danielle Rollins, Jaye Mize from Fashion Snoops and others getting their beauty fix. PLUS there may be no shows and you can slip in. I made an appointment early on, but had to cancel because something came up — like 5 panels! Thankfully, my beau is quite skilled with the curling iron. He’s got me covered! Appointments are required and can be booked here.
And then of course, Crypton is also the stalwart Style Spotters sponsor and throws a fab breakfast on Tuesday morning at IHFC (IHFC Building, Green Wing, 11th Floor, Ballroom A ) where all the Style Spotters gather and download their Market finds. Breakfast starts at 8:30 and the official festivities begin around 9.
For more on Crypton, click here.