NETWORKING AT TRADE SHOWS

I was very happy when Darla Powell of Wingnut Social asked me to come on her podcast as a guest. While Powell, a Miami-based interior designer and self-confessed tech geek, typically gears her podcast toward social media marketing, our discussion was largely based around the joys and challenges of networking in person at trade shows and how that ultimately leads to greater visibility. This activity requires a different set of “social” skills.


In this episode, some of the things we talk about:

The Point is a new gathering venue at High Point Market. Many events and cocktail parties happen here. This image, courtesy of High Point Market is from a Black Interior Designers Network meet and greet.

The Point is a new gathering venue at High Point Market. Many events and cocktail parties happen here. This image, courtesy of High Point Market is from a Black Interior Designers Network meet and greet.

  • reframing the word “networking” and looking it as “building relationships”.

  • the difference between “opportunity” and “opportunist”; one is about being aware, and the other feels very inauthentic. Guess which is which!?!?

  • narrowing down the overwhelm of a large trade show like High Point Market, attending seminars and events that resonate with you and your business.

  • Prior to attending it’s always a good idea to do a little homework on the hosts, panelists, etc.

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While this was certainly a thrill to be on, equally as fabulous was that we both practiced what we preached and showed up at DCOTA’s winter market 4 days after the taping. Listen to our episode on Wingnut Social podcast here.

Darla Powell launched the Wingnut Social podcast last year. Designers Today profiled Darla and the making of her podcast in the October issue, page 46.

Lead photo courtesy of High Point Market Authority. It is an image of Jana Platina Phipps (Trim Queen) leading a fun craft project. This was one of the many activities scheduled in October that took place at The Point which is getting a revamp this market. Make sure to peruse the events scheduled there in April.