I met Rachel Moriarty -- designer, podcast host, and Visibility Warrior -- at a dinner party (thank you, Shayla Copas). I knew of her before but hadn’t adequately stalked her online until I saw a series of gorgeous photographs she posted from a recent trip to Mexico. Color addict that I am, I started paying more attention to Rachel and so glad I did. I write this blog at the beginning of our relationship, and intuition tells me, it truly is just the beginning. From my quick study, here is what I’ve go to report about Rachel.
Rachel is a bit like sunshine, powerful and radiant. If you’ve met her in person or follow her on social media you can feel the warmth and the glow. Personality-wise she comes across generous, fierce, and fun. Physically, she is striking with a genuine smile and wide open eyes. And then, of course, there’s the wardrobe largely acquired, she divulges, via vintage thrifting and the swimsuit sections of any shop. Rachel doesn’t blend in because she chooses to be a Visibility Warrior in stead.
Visibility Warrior is a term that Rachel and her Design + Style podcast co-host interior designer Dixie Willard (above) use to describe a way of being when you are the face of your business. Visibility is something Dixie, self-confessed introvert knew she would totally need in order to sustain her design business and it was something that Rachel, who left a job in private banking to pursue a decorating career, knew would be vital to jump-starting her new career. Their podcast is largely dedicated to the subject and they have popularized the hashtag #visibilitywin to stand for business coups directly related to putting oneself out there and being visible.
Video was where Rachel’s visibility crusade began. As a way to raise awareness of her new design business, she embarked on a 30-day video challenge. In that first month of live streaming, she took her biz from $0 to $15k. Somewhat hooked (I should think so!), she signed up for a 50-day challenge which lead to a year and today she is still posting frequently. Rachel attributes her early success to video marketing. That’s where she found her niche and others found her because of it. Her expertise in growing her business through video is now documented in the hot-off-the-press book Marketing for the Staging and Design Industry. Rachel is one of 11 authors; her chapter is on video marketing. Quelle surprise!
Naturally, Rachel and Dixie will both be quite visible at High Point Market this week. They are involved in several panel discussions and events including Visibility Know-How at HPMKT, Saturday at 11:30 at Chandra. I am excited that I get to host them at the PBM NewsDesk right after their panel.
The lead photo in this story was taken by Rachel's 7-yr old daughter India Rose Moriarty.