Nicolette Mayer Takes Delft Digital
Royal Delft 16.jpg

Nicolette Mayer has played a very active role in the Ginger Jar Evolution (if you don’t know what that is, read about it in our Spring Issue on page 38). Some might even call Nicolette a revolutionary of the Evolution as the South African-born designer, long-time collector and obsessive over blue and white china, convinced Royal Delft, a 400-year old Dutch porcelain company, to entrust their heritage brand with her Florida-based start-up to launch a line of exclusive textiles known as The Nicolette Mayer Royal Delft Collection.

 

 Royal Delft  Collections  Wallpaper on white ground.

Royal Delft Collections Wallpaper on white ground.

She first approached Royal Delft at Maison D’Objets in 2015. She and business partner/husband Jonathan Ostrow were exhibiting just down the aisle from the company, and as vendors do at these venues, they develop a camaraderie with their neighbors. Nicolette pitched the idea of a blue and white textile collection. Having never entertained anything beyond porcelain, they could not see how the brand would translate. Never mind, persistent Nicolette, a third generation creative with a passion for history and innovation, flushed out an abundance of ideas and re-approached. She flew to Holland, and this time, they totally got it.

 

 Various patterns show how the porcelain brand was creatively interpreted and adapted for the textile market.

Various patterns show how the porcelain brand was creatively interpreted and adapted for the textile market.

With inspiration aplenty, the most challenging aspect of working with Royal Delft was honing in on the correct shade of blue. “Everyone thinks digital printing means that you’re just reproducing something,” says Nicolette, “But there’s not one blue for the job, so it’s a technical challenge.” After many strike offs, Nicolette and her team arrived at an accurate portrayal of Royal Delft blue, and after a few tweaks and input from Royal Delft’s design director, the first collection was ready to roll. It launched last year and is available exclusively through Scalamandre.

 

 Etudes de Fleurs is a celebration of the tulip which has a long and interesting history in Holland. Nicolette details its illustrious nature on  her site .

Etudes de Fleurs is a celebration of the tulip which has a long and interesting history in Holland. Nicolette details its illustrious nature on her site.

The Nicolette Mayer Collection of wallcoverings are printed on grasscloth as well as smooth and pearlized substrates, and fabrics are available primarily on sheers, silk, linen, and a linen/cotton blend. Each pattern has a narrative and Nicolette the history buff never tires of the story.  Garniture, for example, is inspired by the porcelain sets that were status fixtures in great homes. These sets contained odd numbers of vessels and would be displayed on mantels, consoles and over doorways. Masterpieces Tulip celebrates the towering Tulipiere, a magnificent porcelain creation, designed to display the prized Dutch flower stems which in 1630's Holland were treated like gold. In addition to all of the beautiful blue and white patterns, Flora Fauna is a multi-color wallpaper that is blooming fabulous.