HOUZZ RELEASES ITS 2018 BATHROOM TRENDS STUDY

It’s always interesting to know what homeowners are up to in the bathroom….the renovation/ remodeling of the room, that is. Today Houzz released its 2018 Houzz Bathroom Trends Study. Below are their findings.

The majority of Baby Boomer homeowners (ages 55 or older) are addressing aging-related needs during master bathroom renovations (56 percent), according to the 2018 U.S. Houzz Bathroom Trends Study. The survey of more than 1,100 U.S. homeowners using Houzz who are in the midst of, are planning, or recently completed a master bathroom renovation, found that one-third of Baby Boomers are addressing current aging needs, while nearly a quarter are planning ahead for future needs (22 percent).

Photo taken at MTI Bath.

Photo taken at MTI Bath.

Baby Boomers who address aging-related needs are tackling major changes to the master bathroom. Nearly half change the bathroom layout and one-third remove the bathtub (47 and 34 percent, respectively). Other upgrades include installing accessibility features like seats, low curbs, grab bars and non-slide floors in upgraded showers and bathtubs.

“Baby Boomers today account for the largest share of renovating homeowners and the largest share of renovation spend. This year's bathroom study provides deeper insights into the preparations that 55+ households make in order to age inplace,” said Nino Sitchinava, Houzz principal economist. “Insights reveal that a significant proportion of Boomers are aware of pending aging needs and are proactive about integrating universal design features during renovations. That said, it is also clear that there are considerable opportunities to further educate the market on accessibility, and that the demand for universal design features will continue to grow.”

The study also found that homeowners are focusing on their master suite as a whole, with nearly half of master bathroom projects accompanied by master bedroom renovations (46 percent). Master bathrooms command the second highest median spend in home remodels, behind kitchens, at $7,000. Median spend for a major renovation of a large master bath
jumps to $16,000. Meanwhile, master bedroom renovations saw a 33 percent increase in median spend last year from $1,500 to $2,000 (in 2016 and 2017, respectively).

A surprising one in ten master bathrooms is the same size or larger than the master bedroom (11 percent). The study also shows premium features in master bathrooms are on the rise; dual showers, one-piece toilets, vessel sinks and built-in vanities show significant increases in demand over the past three years.

Polished nickel fixtures. (Kerry Fidler Design)

Polished nickel fixtures. (Kerry Fidler Design)

Additional bathroom trends gleaned from the study include:

  • The color gray continues to lead in walls and flooring.

  • Contemporary is still the style of choice in bathrooms, but interest in Farmhouse styles are on the rise.

  • 8 in 10 renovating homeowners hire professionals for their bathroom renovation projects. but the hiring of general contractors declined to 46 percent (from 53 percent in 2017), a stat likely driven by the industry-wide labor shortage. Other professionals hired include bathroom remodeler (19%), interior designer/decorator (13%), bathroom designer, (11%) and architect (10%)

  • In fixtures and hardware, most people want matching metal finishes and brushed nickel and chrome are the most desired finishes.

  • Tile is the leading surface in master baths for walls and vanity backspash and brick is the most popular pattern.

  • Lighting technologies such as built-in toilet nightlights, mood lighting in the shower, shower heads with LED and built-in tub lighting are being introduced into renovations.

  • Additional bathroom upgrades gaining traction are bidet and warming features for toilets and water-efficient faucets.

Graphic courtesy of Houzz.

Graphic courtesy of Houzz.

The full report is available here.

Lead photo: Bathroom Renovation by Kerry Fidler Design.