1. Tom and Sabine Verellen started the company in fall 1999. Tom had been working in the fabric industry for years and sourcing from around the world, realizing how important it was to have a company with more control of the manufacturing process. "We really wanted to create something more unique than what we were seeing in the marketplace — to fill a void in style and quality manufacturing," Tom says.
2. Verellen is local, national and international. "We have grown into the market here in High Point where we’re so fortunate to have a tremendous amount of local talent from the furniture industry," Tom says. "This positioning escalated our domestic growth initially, and now we’re strong in Asia-Pacific, Europe, Central America and the Caribbean as well."
3. Edited, curated spaces are the modi operandi for Verellen. "Our brand is really an embodiment of our values living in both Europe and America, and we strive to create a lifestyle that celebrates a less is more approach," Tom says. "Simple, elegant, beautiful. Making sure the details are given as much attention as the overall. We love to combine old and new, and we break the rules all the time. We follow our own rules."
4. As a policy, Verellen keeps the design process in-house with Tom as principle designer. Sabine leads the softer side of the design process – with fabric and detail development. "We create furniture we know will become a part of our customer’s everyday life and a reflection of their values and aspirations, so to us it seems inherent that the manufacturing environment should be happy, healthy, supportive, and community-focused," Tom says.
5. Tom’s passion for fabric and design led to the beginning of Verellen’s fine upholstery line. He says Verellen embodies a modern Belgian aesthetic — mixing natural materials with elegant lines and silhouettes — while incorporating American know-how for engineering and comfort.
WWW.VERELLEN.BIZ | 336.889.7379 | 5297 PROSPECT STREET | HIGH POINT, NC 27263
Prior to her role with Designers Today, Cindy attended markets as both a consumer home furnishings editor and interior design client. She has written about the design industry for more than 15 years and still finds editorial inspiration in every corner of the world, from Italian villas to Atlanta urban lofts to country escape tiny homes.