Greensboro, N.C. - Progressive Business Media, parent company of Furniture Today, Home Accents Today, Casual Living, Home & Textiles Today, Gifts & Decorative Accessories, Home Furnishings News (HFN), and Designers Today has named Catherine Silver to the newly created position of vice president of sales.
A veteran of the furniture and media industry, having previously served as Assistant Advertising Director at Furniture Today, Silver most recently held the vice president of Ballpark Enterprises and Guest Services post for the Washington Nationals Major League Baseball team in Washington, D.C.
In this newly created position, Silver will work across all of Progressive Business Media’s brands to foster strong client relationships, develop consultative sales strategies and mentor creative, versatile sales teams.
“Catherine’s proven track record in brand development, innovative media and event marketing and collaborative team building make her the ideal person to reinforce Progressive Business Media’s evolution into a diversified, world-class media company,” said Slaine. “I look forward to the energy and creativity she brings to our clients as well as the experience she brings to our various teams.”
Silver’s professional background ranges from Silicon Valley start-ups to major corporations, fostering her expertise in mentoring and developing sales leaders.
“Having a partner, like Catherine, ensures PBM's focus on increasing our broad relevance to our clients' businesses will continue to grow in value and depth. She possesses great experience with our brands, clients, and business,” said Dean Horowitz, PBM President. “Her involvement with sales is another strategic investment to enhance our relevance today and tomorrow for the industries we serve and the commerce we enable.”
Silver’s past roles include Director of Sales at Variety, vice president sales and marketing at The Red Herring; President, Professional Division of WebMD and CEO/Owner of Baseball America, the information source of record for Major and Minor League Baseball. Silver is a North Carolina native and has recently relocated back to North Carolina after many years in Los Angeles, Atlanta, and Washington, DC.