Hooker opens dedicated accent showroom
For this market, Hooker has 96 new accent pieces, including 60 from the Mélange Collection.

High Point, N.C. - Hooker Furniture has a new showroom dedicated to its accent furniture offerings at this week's High Point Market.

Accents have been a major area of focus for Hooker Furniture for years. Now, the Martinsville, Va.-based manufacturer is giving the category a stage to itself.

Inside its IHFC C1058 showroom at this week’s market, Hooker introduced The Accents, a dedicated, 7,500-sq.-ft. showroom exclusively for its Hooker Accents and Mélange collections of accent furniture. Officials say the idea is to build a destination shopping experience for retail buyers and interior designers.

“For those who are just shopping accents, we’re making it easier for them to see us,” said Cindy Hall, Hooker’s vice president for merchandising of case goods. “Now, they don’t have to go through 60,000 square feet. We’re also pushing for the designer channel. It’s a great first impression. It’s tight and you can see who we are and what we’re about and what we can do.”

The showroom has a dramatic entryway with “The Accents” in lettering along with a few statement-making pieces to create a strong first impression. Hall said by doing so, Hooker is essentially putting a “stake in the ground” and making it clear to the marketplace that this is a category it intends to make its own.

“We’re committed to this category. We pride ourselves in being the trend leader in the space where we’re strongest – that medium to upper price point,” she said.

For this market, Hooker has 96 new accent pieces, including 60 from the Mélange Collection. Both collections have an emphasis on mixed media and materials including vellum, shagreen, embossed leather, acrylic, onyx, marble, quartz and selenite. Additionally, it is rolling out five new dining bases and three new dining chairs.

“That’s the one thing we’ve focused on this market, taking it and spreading out more of the materials we have and offering a wider variety,” Hall said.

Hall said having a focused accent furniture space in the larger Hooker showroom underscores the importance of the category.

“That’s where people can show personality in whatever room they want to do at any point,” Hall said. “Whether business is good or not good or if they want to spruce up one room or create a new bedroom. We’ve got enough to do all of that.”