Designers are always looking for a way to be noticed and market their brand effectively.
It's no secret that Millennials like their technology. While some utilize it a little differently than others, it's fairly universal that anyone who wants to grab the attention of the younger generations should have a presence online.
There are a handful of things you can do to reach out to Millennials online, in a way that will catch their attention.
I do quite a bit of research online. Since I am so new to designers and the services they offer, I would probably start at the beginning and try to find an average price that designers offer. So while some people find it scary to put their prices online for fear of deterring possible clients, you're really out of the running if you don't list any prices. Even if a close friend were to refer me, I am most likely checking out your website before calling you. Past generations relied heavily on referrals from friends and family. Millennials don’t fit this mold and want something that will not only fit their style but their budget.
If you can't list prices (or even a range of prices), give Millennials a reason to call you and get a quote. Would the quote be free? How customized will the experience be? If Millennials feel like a number, they won't be giving you theirs.
Create a Culture Online
Like I mentioned above, most of my fellow Millennials will do heavy research online before contacting anyone. Part of the reasoning behind it is to avoid the feeling that we often get when entering a store—getting bombarded by people asking if they can help when we just wish to browse. As well-wishing as those workers are, we know to find someone if we can't figure something out ourselves. But again, that might just be me.
Websites give the impression of "browsing" anonymously. That being said, your website should be an accurate reflection of you and your brand. Website visitors should be able to look at your website and its content and say "that looks like it fits my style. I feel like this designer gets me." Expression and individualism are pretty important, so we want our designer to fit in with our lifestyle.
Don't Fear Reviews
This is going to seem like an odd concept, but I would rather see both positive and negative reviews on websites or social media platforms—preferably with responses attached to them. I don't subscribe to the illusion that brands only ever have good reviews. In fact, that seems canned and staged. However, responding to a negative review is a great way to show off customer service skills.
For me and those I have talked to my age, we would rather know that if a problem arose, it would be fixed. Of course, having more bad reviews than good would hurt anyone, but you don't need to fear the occasional bad review or complaint.
Interact With Us
Lately, I have been noticing videos of products (and sometimes services) where people are asking the brand questions directly on the video. Their attention is piqued, and now they have questions. On social media (and even emails) when we comment or send questions/concerns, we expect to hear back. So when we can get instant (or even timely) responses, we are more likely to continue to interact with that brand. Having questions left unanswered causes Millennials to go to another person or brand that will give us details.
If you're a one-person-show, encourage your followers to email you or private message you, where you can better assist one person at a time. This way they know they will get the individual attention they're seeing.
This list is just the beginning, but these game-changers can help you open up your client base to a whole new generation.
For Designers Today, Bridget deals with content - writing her own and editing guest material. Managing the production of website content, she works closely with social media and digital materials. Keep up with her blog series, where she navigates the world of design through the lens of a Millennial shopper.