LAS VEGAS – Progressive Business Media (PBM), the leading home furnishings media and marketing solutions company is taking its content creation expertise right to the show floor at the upcoming Las Vegas Market. In partnership with International Market Centers, PBM TV will be filmed in the Lobby of Building A in addition to various video shoots around the Las Vegas campus.
To help the company’s diverse audience get as close to the action as possible PBM is launching PBM News Desk, an on-site content creation hub in the lobby of Las Vegas Market’s Building A. Each of the company’s brands, which include Casual Living, Furniture Today, Gifts & Decorative Accessories, Home Accents Today, Home Furnishings News (HFN), Designers Today and Home & Textiles Today, will have their editors on-site shooting video, conducting interviews, writing and posting to social media in real-time from the time the market opens on Sunday, January 22.
The News Desk will also serve as an easy, on-site conduit for retailers and exhibitors looking to reach the company’s editorial team with breaking news and critical information. To find out more about PBM or to reach one of its editors go to: progressivebusinessmedia.com/brands/.
“We are thrilled to partner with IMC to launch this content creation platform that will benefit retailers and exhibitors,” said Dean Horowitz, President of Progressive Business Media. “The PBM News Desk is an exciting addition to Las Vegas Market and we believe the additional content and interaction with editorial teams will lead to a more enriching market experience.”
“This multi-media content hub right in the heart of the Market enhances the excitement of an already dynamic event,” said Bill McLoughlin, Editor in Chief of Furniture Today. “It also offers our constituents an opportunity to interact with all our editorial teams and gain broader exposure across PBM’s diverse media platforms.”
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Progressive Business Media, with offices in Greensboro, NC and New York, New York is the premier media and marketing communication solutions company for the furnishing and gift industries. Its portfolio of industry-leading brands includes Furniture Today, Home Furnishings News, Gifts and Decorative Accessories, Home Accents Today, Casual Living, Home and Textiles Today, Designers Today, Kids Today and Playthings. PBM’s clients can tap into a comprehensive portfolio of services to enhance their businesses, including proprietary research, video and website production, content creation, conferences and events and digital marketing and lead generation services. PBM is the trusted source of business intelligence for various constituents including retailers, manufacturers, suppliers, and designers.