Singapore – SingaPlural, held March 7-12, celebrates its 6th anniversary with new stories to tell.
Themed “Stories – A New Perspective,” SingaPlural 2017 aims to give visitors a glimpse into the creative minds of designers while offering visitors a visual treat as they journey through the various narratives and eye-catching displays on show.
The annual anchor event of the Singapore Design Week, SingaPlural 2017 brings about completely new perspectives with a refreshing take on design and how it influences our daily lives. It highlights the best design elements from the multi-faceted creative spectrum.
For the first time, SingaPlural 2017 will be held at the 3rd floor of the F1 Pit Building.
SingaPlural 2017 is organized by the Singapore Furniture Industries Council (SFIC) and supported by DesignS, DesignSingapore Council, International Enterprise (IE) Singapore, the Singapore Tourism Board and SPRING Singapore.
It will also be curated for the very first time by award-winning design firm, BLACK, which was named one of Asia’s Top Design Practices at the Singapore Design Awards 2015.
The week-long festival features over 100 participants including top global brand UNIQLO as well as several local design and lifestyle brands such as Ewins, Antalis and Admira.
“SingaPlural 2017 brings about a refreshing new format and theme as well as new partnerships," said Mark Young, SingaPlural chairman. "With our established track record and stature, we are able to attract global names such as UNIQLO, Studio Architetto Egidio Panzera, and even Kanto Bureau of Economy, Trade & Industry (METI-Kanto) to be part of our design festival. Their presence here certainly adds much to Singapore’s world-class design credentials.”
The new theme for SingaPlural 2017 relooks at the design process through different perspectives and creates new stories for the future.
“We want to share the story of design by narrating our experiences behind the scenes and interpreting new ways of seeing through collaborations," said Young. "In fact, our key feature project for SingaPlural 2017 is: ‘TOMORROW: Design Stories of Our Future.’ It paints a picturesque design scene of the future in 2065. Ten designers – all of whom are past President’s Design Award winners will collaborate with ten illustrators to present their visions of our future lifestyles.”
With their refreshing take on design, SingaPlural 2017 targets to attract visitors from both Singapore and overseas.