kiWW expands brand through Leader Madison partnership

kiWW expands brand through Leader Madison partnership

However, the initial 50 styles will only represent the beginning of our relationship with kathy ireland Worldwide. Kathy and her team are currently designing additional stunning styles that will debut later this year.
— Patrick McCullough

NEW YORK - Madison Industries, Inc. a leading U.S. Home Textiles manufacturer and importer, announces a partnership with leading global design firm, kathy ireland Worldwide (kiWW).  The partnership is designed to provide solutions for the growing market of slipcovers, table linens and kitchen textiles.

According to Michael Schwartz, President of Madison Industries, the agreement will result in an initial product assortment of up to 50 styles of home textile product. Vice Presidents Brett Harris and Patrick McCullough will coordinate the marketing launch with kiWW.

The branded product lines will debut at Madison's New York showroom at 295 Fifth Avenue. "However, the initial 50 styles will only represent the beginning of our relationship with kathy ireland Worldwide. Kathy and her team are currently designing additional stunning styles that will debut later this year." McCullough explained.

"Our partnership, and kiWW's renowned design genius, will enable us to present fashion, comfort, and quality at an affordable price, while fulfilling kiWW's mission of ...solutions for families, especially busy Moms," Harris said.

Harris also notes that the hands on approach of Kathy and the kiWW team in the design direction and product development, brings innovation and a new sense of fashion to slipcovers, table linens, and kitchen textiles. "The combination of fashion, affordability, and the power and recognition of the kathy ireland Home brand is a win-win for Madison Industries, our customers, and North American consumers."

"We are thrilled to partner with Madison Industries," says Kathy, kiWW's Chair, CEO & Chief Designer.  "In building partnerships, our brand chooses leaders who share the same dedication to their customers as kiWW has to its customers.  When we met with the Madison Industries team, we knew this was a perfect collaboration.  Both our companies require the core values and the same passion of bringing customers the best in quality and design, yet at affordable prices.  The entire Madison team is comprised of extraordinary people, and we are delighted to build our relationship with them in these powerful categories."