DESIGN IS THE NEW CURRENCY

In a world that has blurred class distinctions and fueled the consumer’s need to underscore their own identity with a personal style that defines them, Design has become an important part of their DNA.

New York – The Pratt Institute is proud to announce its first annual Design Symposium: Design is the New Currency. This is a thought-provoking presentation and discussion that brings together esteemed speakers from the most diverse fields of design to talk about how in an ever-changing world, design has become the x-plus factor.

Consumers know that they are buying design and embrace their need to identify with products that support their sense of taste, sophistication and worth. In a world that has blurred class distinctions and fueled the consumer’s need to underscore their own identity with a personal style that defines them, Design has become an important part of their DNA. If ‘Design is the New Currency’ then a designer’s imagination is the bank from which to draw new ideas.

The symposium will take place on Nov. 2nd at The Whitney Museum of American Art in New York.

“Whether we are creating bottles for perfume, designing a building or an interior, or suggesting a lifestyle through fashion, all designers are packaging, or marketing, an experience,” said Marc Rosen, Pratt Institute Trustee Emeritus and Professor of Packaging Design. “Pratt is a mecca of design education where every kind of design is taught. How appropriate for them to bring together the ‘Best of the Best’ to participate in this first symposium.”

The panel of speakers consists of:

David Rockwell, award winning architect and designer, Fast Company’s World’s Top 10 Most Innovative Companies, Cooper-Hewitt Design Award winner, AIANY President’s Award winner, and among projects Rockwell has worked on are W Hotels, Nobu, Hudson Yards, The New Edition and many more;

Juan Montoya, internationally acclaimed interior designer, award winner, member of the Interior Design Hall of Fame, furniture designer for Biasi Catani and carpet designer for Stark Carpet;

James Gager, SVP and Creative Director for MAC, one of the world’s leading cosmetic brands; Global Creative Director for Jo Malone and La Mer. Since Gager joined MAC, the company has become the fastest-growing Estée Lauder brand, and winner of numerous awards including a FiFi;

Michele Oka Doner, internationally renowned artist whose endeavors encompass sculpture, furniture, jewelry, public art, etc. Her artwork can be found at The Metropolitan Museum of Art, the Musée des Arts Décoratifs at the Louvre and the Whitney Museum of American Art, among others.

Moderator, Marc Rosen, award winning luxury and cosmetics packaging designer and Pratt Professor, author, philanthropist, curator and mentor, Rosen has won seven FiFi awards and worked with beauty and fashion names like Elizabeth Arden, Oscar de la Renta, Fendi, Chloe, Karl Lagerfeld and many more.

The symposium is sponsored by The Marc Rosen Educational Fund at Pratt Institute in conjunction with Juliana Curran Terain, the Terain Foundation.

RSVP is required: www.pratt.edu/public-program