DURHAM, N.C. -- Spoonflower is taking its custom capabilities to the next level with the launch of Roostery, its new brand focused on finished home goods. Roostery combines Spoonflower's vast marketplace of crowd-sourced designs with home décor to create one-of-a-kind statement pieces that reflect individual style. The website enables customers to select from over 350,000 designs, or upload their own, and have them custom made into an array of gifts and home décor products including napkins, placemats, tea towels, throw pillows, and occasional chairs. Each Roostery product is created using Spoonflower fabric, printed in Durham, N.C., and made-on-demand in the United States.
Pairing the vast and dynamic Spoonflower design platform with quality home décor products offers an impressive new level of customization to consumers, designers, and DIY-ers alike. Roostery provides the technology to make any vision, color, theme, or style a reality, allowing anyone to easily design unique products as a personal creative expression.
"Today when you walk into major retailers, you're subject to fleeting, seasonal trends and pre-selected color palettes," explains Allison Sloan Polish, President of Spoonflower and Roostery. "But if you've decided to paint your dining room purple, you may not be able to find statement pieces that reflect your individual design choices. Roostery puts the power in the hands of the design-lover."
Every Roostery sale supports the work of the individual artists across the globe who have dreamt up each original design. More than 200 different designs are uploaded to Spoonflower ever hour, and more than 2,000 different fabric items are sold each day with 100,000 yards printed per month. "These are real people submitting real designs, an international collective of designers, of sorts," shares Anjana Mohanty, Director of Roostery.
Unlike any other marketplace, Roostery gives customers the ability to use their own designs as well, opening the doorway to create truly unique pieces that can serve as sentimental family heirlooms, anniversary gifts, commemoration of a child's artistic creations or any number of heartfelt gifts and mementos.
Roostery's current offerings include custom Catalan pillows (from $46), Lamona placemat sets (from $50), Amarela dinner napkin sets (from $46), Frizzle cocktail napkin sets (from $26), and a pair of Orpington tea towels (from $34) available in a range of Spoonflower fabrics. The offering has also been further enhanced with the addition of two chairs: the Maran, a classic slipper chair, and the Venda, an elegant chair with a sloped arm. Each Roostery item is named for a different breed of rooster. Wallpaper, bedding, headboards, and curtains are slated for 2016-2017 and will continue to grow over time.
Continues Polish, "Roostery was the natural next step in growing the Spoonflower family. The home décor industry continues to thrive as people become more design-minded, and we want to make sure that all of our Spoonflower brands stay on this cutting edge while remaining true to who we are: brands that empower users through design and enable personal expression in every facet of someone's lifestyle."
Last year, Spoonflower received a $25 million minority investment led by North Bridge Growth Equity, a leading growth equity firm based in Boston, with participation by Durham-based Bull City Venture Partners. Spoonflower used this infusion of capital to increase the pace of innovation and introduce new verticals utilizing Spoonflower's API, the newest of which is Roostery. In 2015, online furniture and home décor sales amounted to $26.7 billion, having grown from $20.4 billion in 2014. The market is projected to continue a 10% growth rate through 2018.