NEW YORK -- Casper today announced the hires of Taryn Laeben as CEO and president of global retail and business development (CXO), Eric Lewis as VP of global operations and Michael Behrens as CMO.
Laeben joins Casper from the jewelry company Alexis Bittar, where she served as the company's first president. She previously served as VP of international and later SVP of North America at Kate Spade. In her new role as CXO, Laeben will lead all customer experience initiatives for Casper, including retail expansion and business development.
"I'm thrilled to have joined Casper — an incredible business model housed in a truly beautiful brand," said Laeben.
Lewis most recently served as head of regional operations at Google, where he led west coast operations of Google Express and oversaw the launch of their same-day delivery service to seven major metropolitan areas. Prior to Google, he was a GM at Amazon, where he ran fulfillment operations. As VP of global operations, he will oversee supply chain, logistics and international operations.
A world-class marketer who founded Experiential Squared and led marketing at ReVana Digital, Behrens joins Casper as CMO, where he will lead its acquisition, retention, communications, analytics, content and experiential marketing teams.
"We are continually looking for ways to further our mission of being the global leader in sleep innovation," said Philip Krim, Casper's co-founder and CEO. "With a rich blend of expertise in retail, e-commerce, and operations, the additions of Taryn, Eric, and Michael to our team will help us expand the category, reach new markets, and continue to provide our growing customer base with a phenomenal experience across the globe."
These hires come on the heels of Casper's recent retail partnership with West Elm and international expansion to Germany, Austria, and Switzerland. Since launching in April 2014, Casper has grown to more than 175 employees and has expanded its product offerings from its universally comfortable mattress to perfectly designed sheets and pillows.