Banish the Boring in Sinks
People spend a bulk of their daily lives in front of their sinks everyday — from prepping food to prepping themselves — and the newly launched Whyte and Company looks to add a jolt of color into those activities with an inaugural collection of sinks.

Greensboro, N.C. - In a range of 32 colors — in such hues as Lilac, Tangerine and Santorini Sky, as well as “new neutrals” — Whyte’s line is for those who want a contemporary sink option, but don’t want to go with stainless steel, glass or a typical neutral.

It makes sense to founder Kim Vance, founder and CEO, who noted that decades before the 1990s, “there was a ton of color in plumbing,” and sinks matched refrigerators in color, for example. But then “people got scared of color.”

These new sinks are not your avocado green from the 1970s, however. In the line’s on-trend color palette are four hues chosen by what the company calls its “Coloristas,” the noted interior designers Michel Smith Boyd, Kerrie Kelly, Shay Geyer and Lisa Escobar. Smith Boyd’s Dorian Grey is a sophisticated gray, while Kelly goes deep with her twist on classic navy, called Dress Blues. Shay Blue is Geyer’s bold take on cobalt, while Escobar incorporates a deep purple in her hue, Sweet Plum.

“This is not your mama’s sink—or your Grandmother’s,” said Vance. “These are functional pieces of art.”

With undermount and vessel options, the line includes sinks for the bathroom, kitchen, bar area and laundry room, as well as countertops. Made to order in Mexico with a proprietary blend of ground stone minerals, pure pigment and durable resin, the sinks will take two weeks to be delivered after they’re ordered, Vance said. 

Some of the sink names have a playful backstory — the bar sinks are named after famous bartenders, such as Moe in “The Simpsons,” while the first names of such acclaimed chefs as Mario Batali and Julia Child are given to its kitchen sinks.

The collection offers interior designers another option for clients, and the designers Vance has talked to already about the line were excited about it. “It’s a reflection of what I see in the designer community,” said Vance. To make it easier for them, there are no minimums, she said. The line is available on whyteandcompany.com and build.com; other retailers are in the works, she said.

Vance sees adding color to plumbing can only be a good thing. Wouldn’t people be happier brushing their teeth over a blue sink? she said. “When’s the last time your sink made you feel cool?”


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